Today I have a fantastic guest taking over the Mental Sweatshop. Brinda Berry has been awesome enough to talk about the process of creating a book trailer.
Take it away, Brinda!
- Make a storyboard for yourself with notecards. I prefer less than 20 notecards. You aren’t rewriting the book. You’re going for short and catchy. This video should run one to two minutes in length–no longer. I used twenty notecards for the trailer for The Rotten Apple.
- I like to limit the text on a frame. Use your blurb to give your ideas. You are NOT placing your entire blurb in this trailer. Sometimes, even one word will suffice to set the mood. Additionally, you may find the frame only needs to hold an image.
- Select the computer software you’ll be using. There are several online versions that are inexpensive: Animoto.com and onetruemedia.com. I’ve also played around with iMovie on my ipad. I currently hold an Animoto PRO subscription. You can purchase this level monthly and it costs $39 for a month at PRO level. When I’m not using it, I drop back to the free version. The free version limits the length to thirty seconds but gives you a chance to try it. Also, your videos stay intact in your account whether your using the free or a paid version. There are more complicated programs which can be used. I sometimes use Techsmith’s Camtasia and Adobe’s Flash software when I have more time to invest in a project. The learning curve is higher on these costly programs. I used both of those programs in creating a trailer for my friend’s book. Here’s the link to the Pop Travel video. Some credit goes to my son, game design expert, who animated the beginning frames in Flash.
- Use a service to purchase images for the trailer. I use http://www.bigstockphoto.com/ . My purchased photos are $3.50 each. Sometimes, I take photos and video myself. Another option for a cost-free route is to visit http://search.creativecommons.org/ and give appropriate credit for images and music you use. I urge that you read all the information about how to give credit as to protect yourself from legal repercussions.
- I currently have a subscription to VideoBlocks.com. You can either purchase clips from a service like this or you can easily use a digital camera with a recording feature or a smartphone.
- Create the frames, upload photos according to your storyboard, add text, and then match some music to it. I like Animoto because they have a library of authorized music to use, so you don’t have to worry about copyright infringement. The timing can be adjusted to the beat of the song you select. Save it. I also download audio files from VideoBlocks.com.
- Don’t forget to leave the reader with a call-to-action prompt like visiting the author website or purchasing a copy of the book online.
- Test the video in preview mode before you export. When you export, you are creating an MP4 file.
- Upload to a service like YouTube or Vimeo.
- Share with all your friends!
Seventeen-year-old Mia Taylor, gatekeeper to an interdimensional portal, wants nothing more than to heal from her romance gone wrong. Illegally falling for her co-worker Regulus had been a huge mistake. But when Regulus goes rogue to hunt down a murderer, Mia must forget her broken heart and use her unique abilities to save him. Traveling across dimensions, she enters a strange and hostile world where a rebel faction holds the key to their escape. Her gift of synesthesia is in high demand, and a secret organization of the otherworldly kind has her in their sights. But sabotage and murder may be the least of her worries. Her ex-boyfriend wants a relationship. Her dad wants her to act normal. Her friends want her to stop moping. Who knew faking happy would be the easiest part of senior year?
WATCHER OF WORLDS BOOK TRAILER: