Part of being successful as a writer is having good numbers. A high number of book sales, fans, profits, Facebook likes, Twitter and blog followers, etc. That’s all well and good, but there’s one particular thing about this numbers game that bothers me:
I can’t stand when people say “‘Like’ me on Facebook and I’ll ‘Like’ you back!” That is absolutely ridiculous. Whenever I’m offered that I never go through with it. I want to earn my fans from my writing and professionalism, not because someone wants to swap with me to get a higher number. After all, will this person really check out my work? Buy my books? Interact on my page and/or blog? I highly doubt it. I’m sure it does work out in some cases, but I feel that many of the people who offer to follow back are just in it for themselves. They click “Like” or “Follow” and then are never seen again. They move on to their next victim only watching as their numbers climb. Does this really help them out as well? Sure, they have 14,000 Facebook fans, but how many of them are actual fans of his or her work?
I will not be that person. It has to be so much more than a numbers game. I want to move people with my words; to bring out people’s emotions and force them to be torn between characters. I want them to love me and my work for what it is, not just because I look popular because I have so many “Likes.” I want to earn it. Nothing of good quality comes for free. If we want to earn our fans, we need to work at it. We need to work at being better writers, better artists, and be professional so we appeal to the world and offer them something they absolutely will not be able to refuse.
Has any offered you a swap? What did you tell them? Do you swap with people?